Marketing leadership for brands that have outgrown what got them here.
Marketing performance audits to fractional CMO work. The goal is the same: find what's not working and fix it.
Explore the System
What got you here won't get you further.
The channel mix that took you from launch to $5M isn't the one that gets you to $15M. Most founders don't notice the leak until it's already cost them two quarters of growth. I find it before it costs you the third.
Does this sound familiar?
You don't know what's driving your results. Marketing feels like throwing spaghetti at the wall — you want to amplify what's working and fix what's not.
You've hit a growth ceiling. You see huge potential, but need a real plan and guidance to get there.
Spend has grown, ROI hasn't. You're spending time and money but feel like you could be seeing better results.
Your team can't master strategy AND execution. Everything feels diluted; nothing is excellent.
Your team needs leadership. They need mentorship from a seasoned leader — and that isn't you anymore.
Decisions feel like guesswork. You lack the data to be confident, and you'd like to get more strategic.
You need senior judgment, not another junior hire. You've been burned by agencies that talk strategy and deliver tactics.
"Truly a professional. So many in this category are all icing, no cake. Ainsley is the opposite — a genuine top-tier expert who knows her craft inside-out and applies it with rigor and creativity. Huge fan."— Tara, Luxury Beauty Brand Owner
Meet Ainsley
I've spent 17 years in-house and agency-side, across Fortune 100 teams — including Unilever, Campbell's Soup, and Coca-Cola — and emerging product businesses and women's health brands, guiding founders through exits and landing them on Dragons' Den along the way. I built this practice because product businesses and women's health brands get stuck between two bad options: agencies that execute without strategy, or full-time hires that cost more than the problem is worth. I'm the third option.
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