How to Write Product Descriptions that Drives Conversions and Sales for Packaged Food and Beverage Companies

In today's dynamic ecommerce landscape, crafting a compelling product description is not just a nice to do—it’s an absolute necessity. Given the challenges of online shopping where a shopper can't physically experience your products, your descriptions help people understand the product highlights and why it's for them through the copy you write and the images you use. A well-crafted product description is a science and an art and needs to become an integral part of your online strategy if you want to get discovered and bought online. Whether through Amazon or on your own online store the writing a product description that's high quality can make a massive difference in your business.  A meticulously crafted description can boost both conversions and sales, enticing readers to click 'add to cart'. Dive in to discover the art of creating product descriptions...

Everything You Need To Know Before Hiring A Food Broker 

As a food producer, you know the importance of putting out a quality product. So how do you make sure that your products are available to consumers? By hiring a quality food broker! Food brokers are crucial for increasing distribution and making sure people can find your product. However, choosing the right one is important so it's best to have an idea of what they will be doing for you before signing on the dotted line. This guide lays out what to look for when hiring a food broker and what needs to be discussed with potential brokers when you’re interviewing them to make sure they’re the right fit for your company.

What exactly is a food broker and what do they do for you?

First, let’s lay out what exactly a food broker is and isn’t. A food broker’s job is to get your product sold into stores. This means they’ll be connecting with wholesale accounts and distributors to sell and...