Season 3

Pat’s Granola started like so many others. A mother saw the need to sustain her family as they were on the go needing something healthy, delicious and portable. Years later, that desire to nurture led to not only feeding Pat’s family, but today, it means Pat’s Granola can feed families across Ohio and the entire country. Pat has focused on getting her brand to connect locally and connect with the right people for her business. This focus has led to new and exciting opportunities, has led to growth of her brand and has allowed Pat to see what her family always saw was possible from her.

When Maile posted for design help on Craigslist, she never thought she’d get someone who could help her make sense of the finances, become her business partner and life partner. Canele Gourmet seemed busy and ‘successful’ on the outside, but after her new found business partner Percy looked at what was really going on inside the business, it became apparent to them both, the business wasn’t making very much money and the way things were going, it wouldn’t be sustainable for much longer.

Percy developed a system to help Canele Gourmet get a hold of its finances, charge more, work less and truly become financially successful in the business.

Food Founder Andrée Werner & her cofounder launched their direct to consumer Mushroom Coffee Blend, Ryze  at the beginning of 2020, not even knowing how much people would need what their product and their brand stands for. Health and mindfulness are at the heart of this company, two things consumers are looking for more and more. Hear how Ryze has bootstrapped their way into the growing mushroom coffee market and why they have integrated a text based journaling app into their business.

Food Founders Andreas & Mike from Boreal Botanicals share how they’ve launched and grown their medicinal mushroom, sparkling beverage company. Born out of a love of everything fungi and  looking for a replacement to alcohol, the two brought together their complimentary skills of food development and marketing to bring this brand to life. It took two years of building the brand and the business behind the scenes on the side. In that time they were able to develop a clean, functional beverage they feel great about, get national listings online and instore across Canada, including in Whole Foods,  and they’re now looking to quickly expand into America.

In this solo episode I share my unconventional approach to year end reviews and future planning. For me, this includes really looking at what happened this past year to help me see just how far I’ve come and identify who I was being to hit the milestones I’ve been proud of and that have helped me grow. From here, I’m then able to see what I want to accomplish in the year to come in all areas of my life and define who I need to be to make that happen.

This is not a business only review and plan. This is a life and business review and plan because the two are connected. And who you are being in one area, shows up in other areas too. Make sure not to just go through this episode, but really, do the work laid out in this episode. Feel free to tag me while you’re working on your review over on Instagram @ainsleymoir. I love to see what you’re working on to help you grow into the food founder you are destined to be.

Ladybird Provisions began between two friends and one great idea. Hear food founder Sarah Rious share how two female co-founders launched a new type of product to a category while being a mom or a mom in the making at that.

Food Founders Natalia Bojanic from Form Nutrition shares how having strong values built into the business has allowed them to make an impact and grow.  This plant based supplement company truly has their brand lead every aspect of their business including, being a certified B Corporation, giving back to causes they believe in, removing plastic from their products, using only the best ingredients and deciding who to work with and how to grow. Natalia shares how intentionally having your brand bleed into everything you do makes business easier without sacrificing growth or the impact you want to make as a founder.

Food Founder Renee Kaylor shares how she’s intentionally built her artisanal, handcrafted tea brand to align to her values and how by doing so, everything has become easier in her business. Renee opens up about how sales became easier and how she found more joy in what she was doing once she got clear about her brand and how to have that consistently show up in the world.  Renee talks about how she’s found a way to not have to push so much in her business, but instead, create space for what’s possible. If you’re wondering how to have a brand that’s aligned with your values and how find more joy in what you’re doing, you’re going to love Renee’s story.

People don’t buy products. They buy brands. In this episode I share with you my Food Brands That Sell™ Success Map so you can build a brand and not just a product. This is the formula I use to build brands that sell and in this solo episode I’m going to walk you through the 5 Pillars to having a Food Brand That Sell™.  I also share with you my answer to when people reach out asking for me to look at their packaging wanting feedback on their brand and why your visual brand is the final piece of your brand strategy puzzle. If you are new to creating a food brand, or are not having the success you know your product deserves, this episode will give you clarity on what’s missing as you’ve been building your business and your brand and what to do next about it.