Episode 17: Relaunch and revamp your product until it sticks
The idea came in the midst of a marathon. 10 years later, the company has gone through numerous different names and product lines, always delivering on the idea of personalized nutrition
Food Founder Mark Yount of My Match shares the journey of how the company has had a number of different products over the years all to support the same big vision of personalized nutrition. Mark shares how by being rigid in some areas and flexible in others, they’ve been able to continue to grow and evolve to deliver what the market wants.
In this episode you’ll be reminded food business success is not a straight line forward, but instead a windy road, driven by the market, retailers, competition and consumers.